Mariya Parodi – Prowly Blog https://prowly.com/magazine PR news, insight and analysis Fri, 15 Dec 2023 18:43:32 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.8 https://prowly.com/magazine/app/uploads/2024/01/cropped-favicon-dark-32x32.png Mariya Parodi – Prowly Blog https://prowly.com/magazine 32 32 3 Ways to Incorporate Outcome Mapping into Your Organizational PR Strategy https://prowly.com/magazine/outcome-mapping-pr/ Tue, 19 May 2020 16:14:21 +0000 https://prowly.com/magazine/?p=12876 Strategic planning is one of the most valued skills in public relations, yet it is also one of the challenges that public relations professionals struggle with the most. Surveys of public relations professionals again and again find that measurement is at or near the top of their challenges. Measuring the impact of their role is […]

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