Lucas Sommer – Prowly Blog https://prowly.com/magazine PR news, insight and analysis Mon, 11 Dec 2023 16:35:09 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.8 https://prowly.com/magazine/app/uploads/2024/01/cropped-favicon-dark-32x32.png Lucas Sommer – Prowly Blog https://prowly.com/magazine 32 32 6 Things You Should Know About PR Attribution https://prowly.com/magazine/pr-attribution/ Mon, 08 Feb 2021 08:41:15 +0000 https://prowly.com/magazine/?p=15867 Most communications practitioners understand public relations’ value when gaining exposure for a brand, product, event, or milestone. Because PR and marketing work hand-in-hand in most organizations, it’s necessary to ensure one can track how successful marketing and communications efforts really are. The real question is whether PR can be tracked with attribution the same way […]

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