Mile Zivkovic – Prowly Blog

What is the PESO Model in PR? Definition & Examples

Mile Zivkovic — Wed, 20 Dec 2023 12:40:55 +0000

The PESO model is a comprehensive approach to organizing and understanding different categories of media and how they intersect in the modern communication landscape. The acronym “PESO” stands for Paid, Earned, Shared, and Owned media and was coined in 2014 by Gini Dietrich, Founder and CEO at Spin Sucks. It represents distinct types of media […]

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Financial PR Guide: Key Differences & Strategies to Amplify

Mile Zivkovic — Fri, 15 Dec 2023 16:47:21 +0000

If you are the PR manager for a company that provides financial services, it is important to understand the ins and outs of Financial Public Relations. Financial PR involves managing public perception of your organization’s financials, operations, products, and personnel in order to help investors and customers to gain confidence in the company. It can […]

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How to Measure PR Success: a Step-by-Step Guide

Mile Zivkovic — Mon, 11 Dec 2023 15:53:28 +0000

If you can’t measure it, you can’t improve it. In the world of PR, it can be easy to completely forget why you’re doing public relations in the first place. Measuring PR campaigns helps you work out your progress and define what you could be doing more (or less of) to succeed. As an agency […]

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20+ Top Sentiment Analysis Tools for PR Pros – a 2024 List

Mile Zivkovic — Wed, 06 Dec 2023 14:39:02 +0000

Analyzing your brand sentiment is an extremely effective way to gauge public opinion about your brand, as well as create PR and marketing strategies. Sentiment analysis tools do just that – round up your brand mentions and analyze the sentiment behind them, doing the hard work so you can focus on the details. Today, we’re […]

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14 Tips for Creating a Successful Earned Media Strategy

Mile Zivkovic — Tue, 05 Dec 2023 13:58:32 +0000

What’s better than good publicity? Getting good publicity for free when you haven’t even asked for it. This is something called earned media. An earned media strategy is a crucial part of a PR strategy for any business. Today, we’re going to help you uncover some earned media ideas and provide tips for creating an […]

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What Are Brand Mentions and How to Track & Analyze Them

Mile Zivkovic — Fri, 24 Nov 2023 16:26:36 +0000

Your brand doesn’t exist in a vacuum. Every media mention of your brand online, known as a ‘brand mention,’ plays a crucial role in shaping your reputation and visibility. By understanding and tracking brand mentions and PR results, you can clearly see the difference between a thriving brand and one that’s struggling to capture attention. […]

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Top 15+ Social Listening Tools for PR Pros – a 2024 List

Mile Zivkovic — Tue, 21 Nov 2023 14:52:00 +0000

Did you know that all social media networks combined have 4.95 billion users as of November 2023? If you run a business, it’s very likely that someone will mention you on social media each and every day. But staying on top of these mentions is easier said than done. Social listening tools are here to […]

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What’s the Difference Between Social Listening and Social Monitoring in PR?

Mile Zivkovic — Mon, 13 Nov 2023 08:50:00 +0000

Imagine this situation: Friday afternoon is coming up and you get an email from your CMO, asking why the internet is blowing up about your latest campaign, and not in a good way. You’re about to head out of the office, but you check your social platforms and you see that all hell has broken […]

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How to Use Sentiment Analysis in PR? The 2023 Guide

Mile Zivkovic — Mon, 13 Nov 2023 08:00:00 +0000

Keeping track of who is mentioning you has become one of the most basic activities in PR. But what about what they are saying? If you have hundreds of mentions coming in daily, determining if they’re good or not could be a full-time job. Not anymore – thanks to sentiment analysis in PR. With a […]

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How to Measure Brand Sentiment in PR – The 2023 Guide

Mile Zivkovic — Thu, 09 Nov 2023 10:34:00 +0000

If you don’t ask, you don’t receive. And if you run a business, you don’t have to ask for feedback all the time – you can just collect it on your own. Instead of waiting for (potential) customers to tell you how they feel about your brand, you can be proactive and measure brand sentiment. […]

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