Gina Nowicki – Prowly Blog

How to Introduce an Ethical AI PR Agency Framework

Gina Nowicki — Wed, 08 Nov 2023 08:00:00 +0000

At this moment in time, an ethical AI PR agency framework needs to be on the mind of every PR professional. As you ask yourself, “How can AI be used in PR?” you also need to ask how your team will use it in a way that’s both fair and transparent. Thankfully, the industry is […]

The post How to Introduce an Ethical AI PR Agency Framework appeared first on Prowly Blog.

What is UVPM in PR? (UVPM metric alternatives)

Gina Nowicki — Thu, 02 Nov 2023 13:45:22 +0000

What is UVPM? But here’s an even better question these days: Is UVPM an accurate metric? UVPM stands for unique visitors per month and is a measurement that represents how many people have reached a particular website during a specified month. But its meaning is not the same in PR as it is for sales […]

The post What is UVPM in PR? (UVPM metric alternatives) appeared first on Prowly Blog.

What is Advertising Value Equivalency in PR? (+ AVE Alternatives)

Gina Nowicki — Mon, 25 Sep 2023 07:10:00 +0000

Once a PR professional learns what AVE means, a bigger question quickly arises: is AVE an accurate metric? In this article, we’ll guide you through using AVE, address any frequent questions, and explore AVE alternatives. What we do know for sure is that PRs use AVE because their clients ask to see it. But we’ll […]

The post What is Advertising Value Equivalency in PR? (+ AVE Alternatives) appeared first on Prowly Blog.

How to Write an Acquisition Press Release (Example & Template)

Gina Nowicki — Thu, 14 Sep 2023 02:29:00 +0000

A company acquisition or merger announcement will almost always result in a request for a press release. As a PR professional, it’s up to you to determine which story angle will attract the most media attention. We’ll walk you through the process of creating the best acquisition press release for media distribution. Plus – you’ll […]

The post How to Write an Acquisition Press Release (Example & Template) appeared first on Prowly Blog.

How to Write a Music Press Release (Examples & Templates)

Gina Nowicki — Fri, 01 Sep 2023 09:03:03 +0000

What is a press release for music? It’s an official statement distributed to the media to announce newsworthy music-related events. The purpose of a music press release is to capture the attention of music journalists, bloggers, and influencers and to get media coverage around a new album, artist signing, or concert tour. Crafting a music […]

The post How to Write a Music Press Release (Examples & Templates) appeared first on Prowly Blog.

How to Write a Book Press Release (Example and Template)

Gina Nowicki — Wed, 26 Jul 2023 11:19:09 +0000

A book launch press release follows similar rules to other press releases, with a few caveats. Let us walk you through exactly how to write a book press release and gain media attention by distributing it.

The post How to Write a Book Press Release (Example and Template) appeared first on Prowly Blog.

Media Mentions Guide: How to Track Media Mentions Effectively

Gina Nowicki — Mon, 26 Jun 2023 16:26:16 +0000

A media mention is the use of a brand name or keyword that you’re tracking. A mention can occur in various mediums, like print newspapers, online news websites, magazines, and blog posts. Just like the other key PR measurements we’ve covered, media mentions need to be consistently and accurately monitored to ensure the quality and […]

The post Media Mentions Guide: How to Track Media Mentions Effectively appeared first on Prowly Blog.

Share of Voice in PR: How to Calculate Your Brand SOV

Gina Nowicki — Wed, 31 May 2023 14:11:48 +0000

PR success is best confirmed through careful PR measurement, and your brand’s share of voice is one of these key measurements. But what is share of voice exactly? Share of Voice, also known as SOV, is the percentage of mentions your brand has of all brand mentions in your market. In this article, we’ll dive […]

The post Share of Voice in PR: How to Calculate Your Brand SOV appeared first on Prowly Blog.

PR Episodes: Our Biggest Takeaways from PR Experts

Gina Nowicki — Wed, 19 Apr 2023 16:29:17 +0000

Did you catch our PR Episodes series last month? If you missed it, it featured 30-minute discussions with top PR experts over 5 days. We discussed all of the topics currently trending in the PR industry, like Corporate Social Responsibility (CSR), AI technology, digital PR, link building, reputation management, crisis management, data-driven PR, and data-driven […]

The post PR Episodes: Our Biggest Takeaways from PR Experts appeared first on Prowly Blog.

The Impact of ChatGPT on PR: Our Tests & Outlook

Gina Nowicki — Wed, 01 Mar 2023 14:17:54 +0000

It’s the biggest question being discussed in the PR industry right now: what are the implications of ChatGPT for PR? Some in the industry are noticeably worried. They wonder if this new PR technology will make PR roles obsolete by perfecting the expert skills of PR professionals. But we disagree and are leaning towards a […]

The post The Impact of ChatGPT on PR: Our Tests & Outlook appeared first on Prowly Blog.