Prowly Blog

28+ Online and In-Person Tips On How to Conduct a Good Interview

Kamila Hanson — Thu, 11 Jan 2024 13:00:00 +0000

Ever get nervous before doing an interview? Or maybe it’s your first one, and you want to prepare yourself the best you can. Miscommunication, missed opportunities, and results that don’t yield the answers you were hoping for are all common interview mistakes – which you can omit if you know these few rules and tactics. […]

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How to Write a Concert Press Release (Examples and Template)

Dominika Kuras-Moskwa — Tue, 02 Jan 2024 12:00:00 +0000

Even if there’s still plenty of time until the hot music festivals start, concert press releases are already being published, allowing fans ample time to prepare. Find out what these announcements really bring to the stage. Learn how to craft attention-grabbing releases from the right words to perfect timing. And check out our tips on […]

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What is the PESO Model in PR? Definition & Examples

Mile Zivkovic — Wed, 20 Dec 2023 12:40:55 +0000

The PESO model is a comprehensive approach to organizing and understanding different categories of media and how they intersect in the modern communication landscape. The acronym “PESO” stands for Paid, Earned, Shared, and Owned media and was coined in 2014 by Gini Dietrich, Founder and CEO at Spin Sucks. It represents distinct types of media […]

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Top PR Trends and Predictions for 2024

Kamila Hanson — Tue, 19 Dec 2023 18:12:48 +0000

As we step into 2024, public relations continues to be strongly influenced by the ever-expanding presence of artificial intelligence and, yet again, we find ourselves in the middle of innovation and tradition. While the integration of AI is starting to reshape the way PR operates, there’s a growing need for even more meticulous personalization. However, […]

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PR Crisis Management Guide (w/ Strategies and Examples)

Zuzanna Dora — Mon, 18 Dec 2023 13:15:10 +0000

Nothing is certain, except for a PR crisis. At a time when crises arise on all sides – from your company actions to TikTok challenges – formulating crisis management strategies in public relations is a must. Until you can prevent all public relations crises, you can – and should – prepare for them in advance. […]

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Financial PR Guide: Key Differences & Strategies to Amplify

Mile Zivkovic — Fri, 15 Dec 2023 16:47:21 +0000

If you are the PR manager for a company that provides financial services, it is important to understand the ins and outs of Financial Public Relations. Financial PR involves managing public perception of your organization’s financials, operations, products, and personnel in order to help investors and customers to gain confidence in the company. It can […]

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Top 18 PR and Communications Conferences for 2024

Zuzanna Dora — Thu, 14 Dec 2023 15:48:09 +0000

Interested in networking, great insights, the newest trends and stellar campaigns? PR conferences gather brilliant minds from across the industry who come to teach, inspire – and learn. The world of public relations is evolving at a breakneck pace, and staying ahead of the curve is not just an option; it’s a necessity. With the […]

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Press Clippings Decoded: A Practical Guide to Mastering PR Exposure

Kamila Hanson — Tue, 12 Dec 2023 09:27:00 +0000

Remember the good ol’ days of cutting out pieces of articles from newspapers and magazines? Since technology has progressed though, it’s nearly certain you’ve been using a dedicated tool to collect mentions and don’t need a scissor and glue combo nearby. Collecting PR clippings is important if you want to stay up to date with […]

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How to Measure PR Success: a Step-by-Step Guide

Mile Zivkovic — Mon, 11 Dec 2023 15:53:28 +0000

If you can’t measure it, you can’t improve it. In the world of PR, it can be easy to completely forget why you’re doing public relations in the first place. Measuring PR campaigns helps you work out your progress and define what you could be doing more (or less of) to succeed. As an agency […]

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How to Create a Powerful Social Listening Strategy for PR? (with Tips and Examples)

Dominika Kuras-Moskwa — Mon, 11 Dec 2023 08:15:00 +0000

If you pay attention to the world around you, you will be able to create strong bonds. At work, and especially in PR, it should be as natural as breathing to make you stand out from the crowd, or even prevent accidents. So, how to translate this skill into social media, which is a vibrant […]

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