Berenika Teter – Prowly Blog https://prowly.com/magazine PR news, insight and analysis Mon, 18 Dec 2023 15:22:59 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.8 https://prowly.com/magazine/app/uploads/2024/01/cropped-favicon-dark-32x32.png Berenika Teter – Prowly Blog https://prowly.com/magazine 32 32 PR Planning: How to Create a PR Strategy (w/ Template) https://prowly.com/magazine/pr-strategy-template/ Fri, 09 Apr 2021 10:44:53 +0000 https://prowly.com/magazine/?p=16202 Public relations is all about influencing attitudes and behaviors. To be able to do this effectively, though, companies need a solid digital PR strategy, designed to work towards pre-defined goals and objectives.  Luckily, there are several common steps to all PR plans listed by PR experts. By following them, you can create a PR strategy […]

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]]> Music PR: How to Get Publicity for Your Music https://prowly.com/magazine/music-pr/ Tue, 09 Mar 2021 09:41:09 +0000 https://prowly.com/magazine/?p=16078 With artists having far more control and freedom when sharing their work with the public, many decide to do music PR on their own (or not do it at all).  Sounds familiar?  Even with huge talent and an amazing story, your music might never get the attention it deserves without relevant media contacts and a […]

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]]> 29 Press Release Examples by Type (Plus Free Templates) https://prowly.com/magazine/press-release-examples/ Fri, 19 Feb 2021 11:34:09 +0000 https://prowly.com/magazine/?p=15921 Searching for the best press release examples? You came to the right place. We’ve collected 29 diverse press release examples, each unique to various announcements, such as product launch, new book release, or a new hire announcement. This range will give you a vast array of inspiration to draw from. But that’s not all – we also offer […]

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]]> How to Get Media Coverage for Your Business in 2023 (w/ Expert Tips) https://prowly.com/magazine/how-to-get-media-coverage/ Tue, 26 Jan 2021 06:22:00 +0000 https://prowly.com/magazine/?p=15608 There’s no doubt that getting media coverage is a great way to build brand awareness, increase credibility, and even boost sales. But, to actually get your business on the news, you need to grab media attention first.  Given that the majority of top-tier publishers find between 50 and 500 pitches per week in their inboxes, […]

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]]> When, Where & How to Buy Media Lists for PR? https://prowly.com/magazine/buy-media-lists/ Fri, 08 Jan 2021 11:20:46 +0000 https://prowly.com/magazine/?p=15465 Having well-organized media lists with quality contacts is the first step in developing relationships with the press and, ultimately, getting coverage. But how can you start building these relationships if you don’t have any relevant media contacts yet?  Buying media lists for your PR efforts might suddenly seem like a good option. The truth is: […]

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]]> Public Relations for Beauty Products: How To Do Beauty PR Right? https://prowly.com/magazine/beauty-pr/ Fri, 11 Dec 2020 05:55:00 +0000 https://prowly.com/magazine/?p=15301 Back in the day, the only way for beauty and makeup brands to get noticed was to secure a spot inside a glossy magazine, along with celebrity endorsement. A lot has changed since then, but one thing is certain: PR in the beauty industry is still essential.  If you own or represent a beauty brand, […]

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]]> Why Should You Manage Your Press Contacts With a PR CRM? https://prowly.com/magazine/manage-press-contacts-pr-crm/ Mon, 16 Nov 2020 05:23:00 +0000 https://prowly.com/magazine/?p=14871 Over the years, Customer Relationship Management (CRM) software has seen wide adoption across sales, customer support, and marketing departments. For some reason, CRM tools for PR have only just started gaining traction.   Like most PR practitioners, you might be struggling with keeping your contacts well-organized and up-to-date, especially if you share them with other team […]

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]]> How to Create an Online Newsroom – Best Practices https://prowly.com/magazine/tips-tricks-for-how-to-build-a-better-online-newsroom/ Wed, 04 Nov 2020 07:05:59 +0000 http://prowly.com/magazine/?p=83 Traditional PR is dying - we have heard this in the media for several years. The fact is it will be a long time before press releases disappear. A press release is still the best way to inform journalists, bloggers and opinion leaders...

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]]> What is a Press Kit? Best Press Kit Examples for 2024 https://prowly.com/magazine/company-press-kit-examples/ Wed, 28 Oct 2020 15:38:00 +0000 https://prowly.com/magazine/?p=14557 When it comes to getting coverage, PR specialists should take no chances. Since most stories require a bit of advanced research: the easiest you make for the reporters to find accurate information about the business you represent, the better for your PR efforts.  How to increase the likelihood of journalists writing well-informed articles about your […]

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]]> How to Manage Media Relations with Prowly: A Step-by-Step Guide https://prowly.com/magazine/make-the-most-of-prowly/ Thu, 15 Oct 2020 07:22:54 +0000 https://prowly.com/magazine/?p=14461 Media relations management ain’t easy. But, it ultimately comes down to knowing who to contact, proving to them that you can be a valuable resource, and keeping the communication channel open. You don’t need to know the most people, just the right people. And that’s when media relations tools come in useful. When you think […]

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