James Murray – Prowly Blog https://prowly.com/magazine PR news, insight and analysis Sat, 29 Jul 2023 10:27:38 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.8 https://prowly.com/magazine/app/uploads/2024/01/cropped-favicon-dark-32x32.png James Murray – Prowly Blog https://prowly.com/magazine 32 32 How to Turn a “Boring” Press Release Into a News Story https://prowly.com/magazine/turn-press-release-into-news-story/ Tue, 19 Apr 2022 07:00:00 +0000 https://prowly.com/magazine/?p=18757 The humble press release is one of the oldest and most effective weapons in the PR arsenal. It’s a clear, concise way to get news into the hands of journalists, and with it, you can form media relationships and change minds. Somehow, though, irrelevant pitches and bad press releases are still among the most common […]

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