Simki Dutta – Prowly Blog

Grow Your PR Agency: How to Get More PR Clients in the New Year

Simki Dutta — Tue, 07 Dec 2021 11:30:59 +0000

Ask any agency what their biggest challenge is, and they’ll tell you it’s finding new clients. As we enter the New Year, you may have this front of mind in your 2023 business planning. Some agencies hope they can launch a revolutionary PR campaign and be “discovered” by their dream clients, but that’s far from […]

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Data-Driven Storytelling: How to Create Data-Driven Stories (w/ Examples)

Simki Dutta — Tue, 02 Feb 2021 10:23:14 +0000

At some point, every PR professional struggles to find interesting angles and create newsworthy stories. Let’s face it: nobody cares if your company is the “largest homegrown retailer in the region” or the “best employer in the world”. On the other hand, when one comes across a headline that reads, ‘550,000 travelers used Airbnb on […]

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Social Media Content Strategy for PR Agencies: 5 Tactics to Win New Clients

Simki Dutta — Tue, 29 Sep 2020 12:45:26 +0000

PR agencies tend to get caught up in client work, failing to realize that they need a solid marketing strategy like any other company, to keep attracting new clients. As Forbes Agency Council expert Chelimar Miranda rightly puts it, it’s incredibly challenging to prioritize “unpaid” work over paid work. However, it’s imperative to keep marketing […]

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