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The “creator economy” emerged with the rise of social-media stars like YouTubers and Instagram influencers, and describes the entire business ecosystem that has grown around them.Since its inception — which tech reporter Taylor Lorenz dates back to the mid-2000s in her new book “Extremely Online” — the industry has grown from early-day fashion and lifestyle influencers who promoted products, to creators across a wide range of niches like personal finance, gaming, and travel, many earning a subst…
2 months ago
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While livestream shopping is booming in Asia, the trend has yet to make waves in the US. Platforms like TikTok and YouTube are still betting on e-commerce, but have instead shifted some focus toward short videos driving sales instead of hours-long livestreams.At the latest CreatorIQ Connect conference series in Los Angeles, the marketing platform hosted panels with industry professionals like Michelle Miller, senior vice president of global marketing at K18; Bridget Dolan, global managing direct…
2 months ago
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This as-told-to essay is based on a transcribed interview with 28-year-old Brianna Lewis, who is an assistant to Twitch streamer Kai Cenat. The following has been edited for length and clarity.I’ve always wanted to work in the creative space. But I was never presented the right opportunity until late 2021, when a family member sent me Kai Cenat’s Instagram story.Kai is a Twitch streamer and YouTube creator with millions of subscribers across multiple platforms. He posted on his Instagram that he…
3 months ago
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Artificial intelligence has swiftly dominated conversations in industries like tech and entertainment. And the emergence of AI has brought both challenges and new opportunities to the creator economy.For content creators, these tools can alter their workflows, and potentially change productivity, costs, and brand partnerships, according to a recent report from the membership platform Creator Now.In Creator Now’s survey, 97% of creators said they were already using AI in their creative process. T…
3 months ago
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Whispers about Snap’s invite-only creator program have swept the industry in recent months. Creators want to know how to be accepted into the program and gain access to Snap’s lucrative payouts.Creators and industry professionals came together on October 7 in Los Angeles to network and share secrets to online success at the annual creator economy conference, Nas Summit.The conference was founded by Facebook and YouTube star Nuseir Yassin, who also serves as the CEO of Nas Company. Speakers at th…
3 months ago
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Creators don’t just want massive followings on Instagram, TikTok, or YouTube — they want to turn those audiences into loyal communities.That’s exactly why platforms like Patreon are adding more features to make it easier for creators to directly interact with their fans, such as group chats.But how does a creator move followers from one platform and engage them in a separate, more intimate space? Linktree, one of the many link-in-bio platforms used by creators, analyzed data from 40 million user…
4 months ago
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This is the latest installment of Insider’s YouTube money logs, where creators break down how much they earn.Each month, YouTube creators earn money off the ads that play in their videos.Many factors — like whether a video went viral or whether the audience that watches their content is valuable to advertisers — can determine what a creator earns per paycheck. YouTubers are paid monthly and either receive a check by mail or direct deposit. To start earning money from YouTube’s Partner Program, c…
4 months ago
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Jellysmack partnered with entertainment startup Pocket.watch to invest directly in kids and family creators.
11 months ago
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After software company Amaze acquired Spring’s platform, a rep for Amaze told one vendor the company wasn’t responsible for outstanding payments.
11 months ago
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YouTube CEO Susan Wojcicki is stepping down, and she’ll be replaced by Neal Mohan, who has been YouTube’s chief product officer since 2015.
11 months ago
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The tool, formerly known as FameBit, connects brands and creators for paid marketing campaigns on YouTube.
11 months ago
