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Carol Kopp

Carol Kopp

Contributing Writer at Investopedia.com

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Location
United States
Covering topics
  • Finance & Banking Services
  • Mergers and Acquisitions
Languages
  • English
Influence score
64
Media Database
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Carol Kopp
investopedia.com

Cross Culture: Definition, Examples, and Disadvantages

Cross-culture in business refers to a company’s efforts to ensure that its people interact effectively with professionals from other backgrounds.
investopedia.com

Why Brand Awareness Matters

Brand awareness is a marketing term that describes the degree of consumer recognition of a product or service by its name. Creating brand awareness is a key step in promoting a new product or reviving an older brand.

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