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Can you buy an Apple Watch Ultra on TikTok for $34.88?That’s the incredible offer TikTok creator Austin Tyler teased to his millions of followers in a video viewed by Insider in late October.“Just got my new Apple Watch Ultra, but instead of paying $800, you guys know I had to get it from the TikTok Shop for that deal, man,” he said in the video, which has since been taken down.Tyler linked his post to a $34.88 smartwatch available on TikTok Shop from a merchant called MoonMates, which did not r…
2 months ago
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TikTok has started shilling products for sale using videos that have nothing to do with shopping, as it continues its charge into e-commerce.The company is using artificial intelligence to scan videos, identify items, and encourage users to buy similar products through its e-commerce marketplace, TikTok Shop. While TikTok has previously allowed creators to tag products in videos as part of its affiliate program, this new feature currently occurs without notifying the creator — and without the pr…
3 months ago
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Influencers are great at selling products, but they aren’t a business on their own.That’s the hard lesson esports organization FaZe Clan learned in recent months as its revenue dropped 30% in the first half of 2023 compared to the same period in 2022, per company filings. On Friday, it announced plans to sell itself to the gaming, esports, and marketing company GameSquare for a mere fraction of the $725 million FaZe was valued at when it went public a little over a year ago.While esports as a ca…
3 months ago
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TikTok is aggressively pushing its new e-commerce platform Shop. The company has been flooding users’ “For You” feeds with items for sale, offering steep discounts to first-time buyers.Sometimes the products are standard fare, such as an Anker phone charger or a pair of wireless headphones from Newegg.Other times, they’re pickle-jar sweatshirts.This summer, the app became infatuated with a set of gray crewnecks adorned with jars from brands like Grillo’s, McClure’s, Mt. Olive, and Claussen. Hash…
3 months ago
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Earlier this summer, TikTok entered into a frenzy over pickle sweatshirts.Suddenly, the app was awash with videos of users wearing gray crewnecks decked with jars from pickle brands like McClure’s, B&G Kosher Dill, Grillo’s, and Claussen.“I’m not a pickle lover but I AM a lover of the shirt,” one user commented on a video.Many of the posts, which collectively have driven tens of millions of views, included links for viewers to buy the garment on TikTok Shop, the app’s new e-commerce marketplace.…
3 months ago
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TikTok is tapping merchants to help push Black Friday and Cyber Monday sales via a series of seller competitions and other offers, per a campaign brief and other documentation viewed by Insider.The company plans to support a series of “key livestreams” hosted by TikTok Shop sellers between November 14 and 27 that it will boost through marketing and other promotions such as being featured on its event landing page.To participate, a seller must have the potential to generate at least $2,100 in sal…
4 months ago
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TikTok ran an advertisement featuring an AI-generated deepfake version of MrBeast claiming to give out iPhone 15s for $2 as part of a 10,000 phone giveaway.The sponsored video, which Insider viewed on the app on Monday, looked official as it included MrBeast’s logo and a blue check mark next to his name. But to internet-savvy users, the fingerprints of AI manipulation were clear. The YouTuber’s voice sounded distorted and his mouth movements appeared uncanny.“Only boomers would fall for this shi…
4 months ago
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The age of social shopping is here. Or at least, the top social platforms hope it is.YouTube has introduced a variety of commerce features in recent months, making shopping a centerpiece of its VidCon presentation in June. TikTok rolled out its dedicated shopping product to US users earlier this month after testing the feature for nearly a year. And Pinterest is similarly making social commerce a top focus.The aim for many of these companies is to replicate the success of social shopping in Asia…
4 months ago
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Tech company Triller has decided it won’t try to make money directly from the TikTok-like video app it was named after, per an S-1 document the company filed earlier this month as part of its plan to go public on the New York Stock Exchange.In the risk factors listed in its preliminary prospectus, Triller wrote that “as a part of a reorganization and refocus of Triller’s business in 2022, it was determined that the Triller App would not be a revenue generating business model.“The company still p…
5 months ago
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Triller is shooting for a direct listing on the New York Stock Exchange more than a year after it first announced plans to go public. The tech company runs a TikTok-like video app, streams combat sports, and sells digital-marketing services, among other products.Its preliminary prospectus, or S-1, was released last week. It paints a picture of a company that has significantly cut back on spending after going on a buying spree in 2021.That year, Triller acquired a handful of companies across medi…
6 months ago
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TikTok’s ambitions for social shopping are coming into focus — namely, the company seems interested in selling just about everything.In addition to courting merchants with free shipping and other subsidies and offering influencers cash bonuses to shill products, the company recently began selling goods directly in the UK. It plans to roll out a similar offering in the US this month, per the Wall Street Journal.Now TikTok appears to be building a dedicated team tasked with boosting sales of pre-o…
6 months ago
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For years, augmented-reality creators who make amusing visual effects for Snapchat have relied on brand work to make money.Philip Walton, the creator of the viral “potato lens,” told Insider last year that he’d been charging between $5,000 and $10,000 for a branded effect, for example.“AR is such a new world still, and I love it,” Walton said. “There’s a lot more to be explored there than just a tool for marketing.“Starting August 1, some Snapchat AR creators who make lenses for fun — not just f…
6 months ago
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TikTok has grown dramatically over the past few years, crossing one billion monthly active users in 2021.Along the way, it’s created a new generation of digital stars like Charli D’Amelio and Addison Rae Easterling who converted their TikTok fame into lucrative business empires.Creators with smaller followings can make money on TikTok, too. TikTok creators can get paid with 1,000 or more followers through livestreaming subscriptions and virtual “gifts.” However, creators need at least 10,000 fol…
7 months ago
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When Snapchat creator Alyssa McKay took the stage on Tuesday at Snap’s annual NewFront event for advertisers, her message was simple: nothing in her life was off limits to her followers.“They see everything I do, every single day, from the time I wake up to the time I go to bed, literally,” she said. “Snapchat subscribers feel like they’re video-calling their best friend when they watch my story, which I just think is so cute.“McKay’s privacy-free posting habits and nod to “cute” parasocial rela…
9 months ago
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TikTok’s ambitions are coming into focus one year after it launched SoundOn. It could soon be viewed as a competitor by much of the music world.
10 months ago
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TikTok has become a scapegoat in the US-China tech war. Experts said focusing on one app has stunted policy making and had unintended effects.
11 months ago
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Artists, record labels, and music marketers are creating custom filters to promote songs, as augmented-reality effects take off on social media.
11 months ago
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TikTok parent ByteDance is currently hiring developers for an AI-based learning product called GeniusJoy. It is beginning to recruit out of LA and Singapore.
11 months ago
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YouTube released a new music-licensing feature called Creator Music to US creators in its partner program. Some songs cost as much as $18,000.
11 months ago
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Recent job cuts at Reddit have confused and upset some insiders, who don’t understand their scope or how they were decided.
12 months ago
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Reddit is letting go of staff in community management and other teams, as several other major tech companies lay off employees.
12 months ago
