The public relations industry is constantly changing, especially now that new technologies begin to emerge. As such, it’s crucial to stay up-to-date regarding industry trends to ensure that you’re offering the best PR strategies to your clients or company.
And although I think that Prowly’s blog is a good source for PR inspiration, in this article I will walk you through the Top PR blogs to read and subscribe to:
- PRWeek
- Spin Sucks
- PR Couture
- Ogilvy
- Jeneration PR
- Garrett Public Relations Blog
- PRovoke Media
- PR Daily
- PR News
- Sword And The Script
1. PRWeek
PRWeek is one of the best PR blogs out there, offering insights and analysis for the public relations industry. It provides comprehensive coverage of the latest news and trends in public relations and marketing communications.
Moreover, the company also publishes some of the best PR blogs in the industry, featuring expert opinions from thought leaders in the field. Through its website, readers can access up-to-date PR news and research to stay ahead of the competition. Also, its daily Breakfast Briefings are a great way to get a quick rundown on the latest events in the PR world.
PRWeek also produces eBooks, business reports, and campaign case studies, though you need to sign up to gain access to all the company’s resources.
As a bonus, it has a career page for those looking for opportunities in the industry. It also has events like the Crisis Comms Conference and PRWeek Global Awards.
Interesting reads:
- The great resignation is over in PR
- How PR agencies are preparing for post-public health emergency messaging
2. Spin Sucks
Spin Sucks helps businesses reach their goals by creating and executing effective marketing and communication programs and is considered to be one of the best PR websites. Its founder and CEO, Gini Dietrich, a seasoned PR professional with over 20 years of experience in the field, created the PESO model — Paid, Earned, Shared, and Owned media — to boost its clients’ brand reputation by establishing thought leadership, trust, and authority.
Spin Sucks offers a range of resources, including webinars, courses, and workshops to help PR professionals sharpen their skills and stay current on the industry’s best practices. By subscribing to Spin Sucks, PR professionals can access these resources and improve their craft.
But it also puts a spotlight on the PR methods that deserve it. Its blog content also has plenty of “how-to” articles that offer readers great expert advice and well-researched information. Aside from its founder, guest bloggers are also featured in its blog section.
If reading its content is not enough, Spin Sucks also offers training programs for those who want to level up their PR skills and provides a community where PR professionals can connect, share ideas, and learn from each other.
Interesting reads:
- Five Steps to Master the Art of Persuasion
- Using Trust Signals to Build, Grow, and Protect Your Brand
3. PR Couture
PR Couture specializes in advancing the careers of fashion and lifestyle PR professionals. Their public relations blog provides resources for those interested in learning more about the fashion industry such as podcasts, webinars, blog posts, and eBooks.
It aims to continuously create a collaborative community for PR pros of all levels. From interns to agency owners, its programs provide PR practitioners to grow into their roles and achieve the highest levels of excellence for clients. It even offers an exclusive portal for its members who are looking to build their PR empire.
As for its other content, it’s created by entrepreneurs and other experts in the field. They provide detailed insights, offer opinions, and professional advice to readers. Its blog section is well-designed and easy to navigate. Plus, each post is categorized (e.g. PR strategies and freelance PR) to offer readers a seamless way to choose what to read.
Interesting reads:
4. Ogilvy
Ogilvy is a world-renowned advertising, marketing, and public relations company. Its clients include Dove, IKEA, Burger King, Sprite, and Netflix just to name a few.
It’s no surprise why the firm is one of my favorite PR blogs among PR pros considering its expertise.
Ogilvy’s PR blog topics offer insights about a wide variety of topics from business to public relations. However, you’ll need to subscribe to read most of its content in its entirety. But the snippets still provide plenty of useful information. On Ogilvy’s website, you can also find the brand’s thought leadership series and webinars.
Interesting reads:
- Alchemy, Avatars, and Altered Authority: Ogilvy PR’s Futures Report
- The Juggling Act: Balancing Technology & Creativity Together For Greater Impact
5. Jeneration PR
If you’re looking for the best public relations websites to help you grow your career, you won’t want to miss Jeneration PR. It’s a unique and modern agency that specializes in public relations, marketing, and social media for brands related to children, beauty, and lifestyle.
The founder and CEO of Jeneration PR, Jen Berson has a wealth of PR knowledge and has worked with a wide range of clients, from startups to established brands, and has helped them achieve success through strategic PR campaigns.
Jen Berson and Jeneration PR have won several awards and have featured in big publications for PR experts.
Jeneration PR’s blog offers case studies to give readers an in-depth look at how it achieved success with its clients. And since they’re real-life examples, they give the audience an idea of how PR strategies are applied to real clients and cases.
In addition, it has a program called Jeneration Academy that offers free resource guides and extremely helpful training videos, especially for budding PR professionals. Although they’re free to download, you’ll need to sign up first. The blog posts are limited as of now, but the case studies and other resources make up for it.
Interesting reads:
6. Garrett Public Relations
Michelle Garrett is the founder of Garrett Public Relations, as well as a PR consultant and writer. Michelle Garrett hosts one of the top PR blogs in the industry, covering a wide range of PR topics including media relations, crisis communications, social media management, content creation and personal branding.
Having over 20 years of experience in the industry and working with a diverse range of clients, from startups to Fortune 500 companies, Michelle shares real-world examples of successful PR campaigns, as well as lessons learned from both challenges and failures. This approach makes her blog an invaluable resource for PR professionals looking to improve their skills and stay up-to-date.
It’s a great resource for PR professionals who want to stay informed about the latest trends and best practices in the industry, as well as gain practical insights.
Interesting reads:
- The Realities of Using ChatGPT to Write for You – What to Consider When It Comes to Legalities, Reputation, Search and Originality
- No Response to Your Media Pitch? Here Are 7 Noteworthy Options to Get Your News Published
7. PRovoke Media
PRovoke Media is not only a go-to for PR practitioners looking for top-notch events worldwide, but it’s also a trusted public relations blog. The brand specializes in offering analysis and in-depth content that challenges PR professionals to adhere to the highest ethical standards in the industry.
The portfolio of PRovoke Media is impressive. Several opinion pieces are included on current events and how businesses can help or how it impacts the PR landscape. It also posts videos of discussions from their conferences.
Moreover, the brand is not short on long-form content, thanks to its in-depth analysis of industry trends. It also releases interviews with movers and shakers of different industries as well as podcasts.
Interesting reads:
- 2023 Forecast: 10 PR Trends We’d Like To See
- Time To Turn Diversity Talk Into Action In The PR Industry
8. PR Daily
PR Daily offers a variety of topics for PR and communications professionals, including social media management, crisis communication, media relations, and marketing topics. They provide timely expert analysis on current events relevant to the PR community and also offer comprehensive beginner guides to various tools and platforms required for the job, such as monitoring tools and social media ads.
It offers resources such as newsletters, webinars, and podcasts to help PR professionals stay ahead of the curve. It also has a vibrant PR community of readers who can engage with each other through the comment sections in the blog posts. PR Daily also has a job board page for those looking to start a career in PR or change agencies.
Plus, with its acceptance of a variety of PR-related topics from guest contributors, it provides a great opportunity for guest bloggers to talk about their businesses from a PR point of view.
Interesting reads:
- Don’t underestimate the value of local media
- April Ryan’s advice for the next generation of communicators
9. PR News
PR News offers updates and insights on the latest trends in the industry, as well as expert advice on how to effectively communicate with stakeholders and customers. Through its articles, podcasts, webinars, and other content, it helps public relations professionals obtain new knowledge.
Additionally, you can subscribe to its email newsletter to ensure you’re always kept up-to-date with the latest developments in the PR industry.
Interesting reads:
10. Sword and the Script
Sword and the Script is an agency that specializes in B2B and technology. It’s known for its comprehensive collection of PR blogs, which cover topics such as media PR, marketing, and social media. You can subscribe to its monthly newsletter to get a curated list of must-read PR-related articles.
Moreover, the agency provides services that help businesses manage their reputation effectively. These include tracking media mentions, managing social media accounts, creating press releases, and more. It also offers content marketing to its clients.
If you’re running a B2B company, Sword and the Script provides a great space to learn about what you can do to boost your name recognition in your niche through the latest B2B PR and marketing trends. For instance, its PR blog has some great articles regarding B2B content amplification and B2B marketing ideas.
Interesting reads:
- 6 Common Public Relations Mistakes That Companies Make
- Can a PR Software Vendor Provide “Guaranteed” Editorial Placements?
Conclusion
We hope this list of PR blogs was useful for you. The PR blogs mentioned above were founded by top experts in the field and offer valuable insights for PR professionals at all levels.
If you’re interested in PR news, subscribe to Prowly’s newsletter and receive a new portion of PR tips straight to your inbox.
