WSB is the largest and the most frequently chosen by students group of non-public universities in Poland. What sets the brand apart from other universities is definitely the openness and friendliness of staff, the focus on practical knowledge, and the ability to combine WSB degree programs with jobs. WSB universities enjoy growing popularity not only among students but also in the media. With time, it became necessary to find a tool that would facilitate the work of the PR department, as well as journalists. That’s when Prowly was chosen.
The main challenge was to create a single pressroom for all ten WSB universities, with a dedicated space for each school. A separate page was also needed for WSB lecturers, who were often featured in the media as experts. Thanks to Prowly, WSB was able to face these challenges and improve media relations at the same time.
“Journalists often got to know Prowly through our PR efforts, and they appreciated it immediately (due to the lack of heavy attachments sent with press releases, for instance). Using a tool that makes the job easier for journalists ultimately helps us build stronger and better relationships with them.”
With Prowly, engaging the media and building relationships with journalists became much easier
The pressroom created with Prowly allows for publishing news regarding the whole WSB group, with dedicated tabs for each university where local journalists can find the information they need. What’s more, lecturers can have their own “business cards” in the WSB Experts tab, which proves invaluable when pitching the experts to the media. These pages are also easy to find by journalists thanks to being well-optimized for search engines.
For three years now, the number of publications with expert comments from WSB lecturers has been growing steadily. WSB partly owes this success to Prowly, which doesn’t only assist in managing media relations, but also measuring the effectiveness of PR efforts and their constant optimization.