Jill Manoff

On Day 2 of the Glossy Beauty & Wellness Summit, held this week in Huntington Beach, California, Erica Culpepper, L’Oréal Group’s general manager for Carol’s Daughter, Softsheen-Carson and Thayers Natural Remedies, broke down her approach to owning the brand story. Leveraging the right influencers a…

With the retail landscape recently reiterating that it’s less than stable, plus relevance-chasing malls remaining in a state of flux, pop-ups are catching on as shopping centers’ secret weapon. Of course, they also work to the advantage of brands that are sold on the value of physical retail yet gun…

With luxury’s slowed growth expected to continue through next year, more brands are turning to outlet channels to offload inventory and retain sales. At the same time, off-price retailers are competing for their business by promising unprecedented discretion.

Everlane’s layoffs — of 17% of its corporate staff, plus select employees at three of its stores, reported Thursday — shed light on the high speed of recent shifts in the fashion industry. At the same time, they serve as a reminder for brands to prioritize nimble operations.

As the market stabilizes following a pandemic mega-boom, a fresh crop of brands seemingly built on the new consumer mindset is rising to the forefront. Their core products are traditional, in terms of general silhouette, yet they’re made for comfort over performance. And they offer a look that’s “more glamorous” and “polished” than basic bra-and-leggings sets. Call it a rejection of lockdown’s uniform of basics.

China’s stringent Covid restrictions were lifted earlier this year, but a series of beauty brands called it quits in the market before seeing the light at the end of the tunnel.

On February 14, New Jersey mega-mall American Dream will open the doors to The ADdress, a multi-brand store focused on modest fashion that will eventually span 55,000 square feet. The space was formerly leased by off-price retailer Century 21, which declared bankruptcy and moved out before the shopping center’s official opening post-pandemic lockdowns.

As fashion and beauty emerge from the rubble of the pandemic and feel out the overhauled retail landscape, placing new urgency around evolving, safeguarding and strengthening brand identity is trending. As described by the many players involved in getting the auction site off the ground, Pharrell Williams’ Joopiter provides a framework for the way forward. Set up for growth, seamless change, flexibility and even inclusivity, it’s free-as-can-be of traditional parameters, by design.

The evolution of fashion and beauty

The evolution of fashion and beauty

The evolution of fashion and beauty

The evolution of fashion and beauty

The evolution of fashion and beauty

The evolution of fashion and beauty

The evolution of fashion and beauty

The evolution of fashion and beauty

The evolution of fashion and beauty

The evolution of fashion and beauty

The evolution of fashion and beauty

The evolution of fashion and beauty