Julia Hood

The global pharmaceutical company, Novartis, released its first-ever integrated social impact report. The report connects sustainability goals and business objectives.

Randi Stipes, chief marketing officer of The Weather Company, talks about how consumption of weather news has evolved over the years, and how marketers can harness weather data.

The pandemic accelerated change for companies. Accenture’s chief marketing and communications officer talks about how digital and data innovations, including the “digital twin”, help companies model new strategies for growth.

Acronyms and jargon are common in the world of sustainability metrics and accountability. Insider explains why companies need to understand them.

Leaders from Walmart, Dow, Honeywell, Cognizant, JUST Capital, AB InBev, Deloitte, Bank of America, and Carlyle share advice on setting sustainability goals. They participated in a roundtable discussion as part of the Financing a Sustainable Future series.

Our “Financing a Sustainable Future” series included stories and events designed to help firms set sustainability goals. Here are eight takeaways.

Small businesses need to work hard to recruit and retain top employees. Talent Insider aims to help these leaders with every aspect of the process, from competing for great candidates, to creating a diverse workplace, to scaling up.

Brands facing social media boycotts need to access deeper types of data analytics in order to make informed decisions about how to respond.

Side hustlers and would-be entrepreneurs will often have a backup plan to their dreams, just in case things don’t work out.But that safety net might be preventing them from achieving their full potential, according to a book by Matt Higgins, an investor and guest shark on “Shark Tank.“Higgins’ book, titled “Burn the Boats,” urges entrepreneurs to find the right moment, and then go all-in on their goals. “What holds us back from fully committing to our purpose are these metaphorical boats that te…

Insider is pleased to announce the inaugural CMO Insider Advisory Council.The Council, consisting of ten CMOs from across a range of verticals, is charged with providing insights and direction as we build CMO Insider into a persistent, multichannel resource for ambitious marketing executives. CMO Insider launched during Cannes Lions, in June, 2023. The site features video interviews with CMOs, as well as our annual Most Innovative CMOs list. Our other annual feature, CMOs to Watch, was published…