businessinsider.com
A year ago, the launch of Netflix and Disney+’s ad-supported streamers came with high prices for advertisers who were willing to pay top dollar to reach consumers watching original, polished entertainment.The cost of streaming ads has since come down as more streamers have released a flood of new ad space, while advertiser demand remains sluggish due to an uncertain economy. The number of ads per hour on streamers including Hulu and Disney+ also has crept up, adding to the supply. (Check out las…
2 months ago
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Amazon is scouting for advertising talent, one year after it froze hiring.Similar to its tech giant peers Meta and Google, Amazon pulled back on hiring last year, including roles for Amazon Ads — one of its fastest-growing and highest-margin business units. Amazon made $12 billion from advertising during the third quarter, up 26% year-over-year.Amazon Ads’ career page currently lists 423 open roles, up from 29 open roles in January, according to an archived version of that page.Amazon is hiring…
2 months ago
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We’re seeking nominations for Insider’s annual list of the hottest adtech companies.The list focuses on companies that drove the biggest moves in digital advertising this year, from helping companies deal with the death of third-party cookies, capitalizing on the growth in ad-supported streaming TV, and spinning up new retail media networks. 2023 was an especially tough year, as many firms had to consistently prove their value to clients, as it was tough for adtech firms to raise money, and adve…
3 months ago
businessinsider.com
Retail media is surging, and both retailers like Macy’s, Sephora, and Home Depot and adtech firms like The Trade Desk and Criteo are racing to capitalize on this advertising gold rush — and to compete against Amazon’s dominance.Morgan Stanley estimates that retail media will be a $130 billion industry by next year, with retailers taking $104 billion and adtech firms taking $26 billion.The allure of retail media is that retailers can use rich data about their customers to help advertisers target…
3 months ago
businessinsider.com
Earlier this spring, Snap’s advertising team got an unwelcome jolt.Amazon, a major Snap advertiser and the world’s biggest advertiser, abruptly cut spend in the first half of 2023, according to a former senior level employee. It was an alarming moment, this person said, because the company’s ads business felt particularly exposed.Snap’s ad business, which makes up almost all of its revenue, had already suffered flat or declining sales for two quarters before Amazon reduced its Snap ad budget. Sn…
3 months ago
businessinsider.com
The New York Times is juicing up its ad revenue by bringing so-called open programmatic advertising back to its mobile app. Open programmatic is a methodology that lets any advertiser buy digital ads in real-time.In 2019, the Times shut down open programmatic ads from its mobile app because it wanted to focus on growing subscriptions and because those ads reportedly slowed the app’s load times. The Times kept programmatic ads on its website.But earlier this year, the Times quietly expanded its p…
3 months ago
businessinsider.com
Amazon’s decision to start running ads within Prime Video in early 2024 could drive up to $7 billion in ad revenue, according to three new Wall Street notes.UBS analysts expect Prime Video ads to drive $6.2 billion in incremental revenue to Amazon’s US ad business, and $1 billion to its ad business outside the US, according to a new note. UBS used Nielsen data to estimate that Prime Video is watched 14.3 billion hours per day in the US.UBS increased its estimates for Amazon’s advertising revenue…
4 months ago
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Generative AI is shaking up how ads are made and targeted to consumers.Insider is looking for nominations for a list showcasing the adtech companies that harness generative AI to help improve advertising.We’re looking to highlight big and small companies that use generative AI as a basis for their solutions — doing everything from helping advertisers make art and copy, inform product placement, build new audiences to target, handle back-office tasks like invoicing, and more.While many adtech com…
4 months ago
businessinsider.com
Insider is looking for nominations for our annual list of the rising stars of Madison Avenue, and we want to hear from you.Please submit your ideas via this form by October 27.The list highlights early- and mid-career ad agency professionals who are working behind the scenes to develop creative campaigns, using data in new ways, changing business practices, or challenging the traditional agency model. The ideal candidates are up-and-comers who are not current leaders but have ambitions to be fut…
4 months ago
businessinsider.com
As TikTok brings its Shop feature to the US, it’s been trying to convince advertisers to use it by making big claims that it will drive sales and by offering cheaper fees than Amazon, according to multiple ad industry sources. Like Amazon, marketers say that TikTok is pitching its ability to own all parts of the e-commerce sale.“TikTok is trying to build a direct-to-consumer channel — that makes them a competitor to all other retailers,” Rachel Tipograph, founder and CEO of e-commerce analytics…
6 months ago
businessinsider.com
Some advertisers want to change how they’re being asked to buy e-commerce ads from retailers. Walmart, Amazon, and Target are tweaking their ad pitches in response.
10 months ago
