Liz Flora

Gen Z may be known for their love of short video content, but brands are finding that long-form stories are still a way to reach them.

When the pandemic lockdowns hit in 2020, beauty brands rushed to add virtual consultations to their sites, in response to store shutdowns. Two years in, these services are being used as part of an omnichannel strategy as the pandemic situation continues to fluctuate.

Facebook may be shutting down livestream shopping, but beauty brands and other platforms are still investing in the feature.

From virtual makeup looks to contouring guides, brands are turning to TikTok and Instagram more than Snapchat for AR filter campaigns.

Once described as on point or on fleek. Now, eyebrows are in retreat as bold eye makeup makes its way into the spotlight.

Elon Musk’s plan for paid verification open to anybody has beauty influencers re-evaluating their role on the platform going forward.

While millennials may have ushered in the DTC era, Gen Zers are the ones ending it, according to insights shared at the Glossy Beauty Summit.

As Meta has taken a hit to ad revenue in the wake of Apple’s new opt-in requirement for data tracking, it’s working to show brands what can be achieved through marketing on Instagram and Facebook with dramatically diminished data-tracking.

The evolution of fashion and beauty

The evolution of fashion and beauty