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Spotify is quietly looking for a new ad agency to handle its media planning and buying as it takes steps to broaden its business beyond music and podcasts and push further into performance marketing.The audio streaming company is planning to part with its global agency of record since 2017, ad holding company IPG Mediabrands’ UM, according to two knowledgeable sources.Spotify shared a statement saying: “Today, UM is Spotify’s agency of record. Spotify constantly evaluates its marketing goals and…
2 months ago
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It’s official — Disney is taking control of Hulu.Ending months of speculation, Disney CEO Bob Iger offered to pay Comcast $8.6 billion to take full control of Hulu — one of a few big steps he’s taking to point the company toward a streaming future.The move kicked off a process to determine the value of Comcast’s one-third share of Hulu.Disney is already in the process of rolling out a unified app that’ll make Hulu’s general entertainment content available in Disney+.Here’s everything to know on…
2 months ago
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At a celebration for the Walt Disney Co.’s 100th anniversary on October 16, staffers gathered on the famed Burbank lot to snack on tacos, pose for photos with Goofy and other costumed characters, and take in a screening of a short film, “Once Upon a Studio,” featuring Disney characters from over the decades.What should have been a moment of celebratory triumph for the entertainment giant was overshadowed by low staff morale and questions about what’s next. Just a week earlier, the company had se…
3 months ago
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Insider is looking for nominations for its second annual list of rising stars in the entertainment business.Hollywood is going through a painful economic reset that has partly fueled historic strikes by writers and actors. Legacy media companies are heading toward more consolidation as they seek workable business models to please Wall Street. But they’re losing ground in the streaming wars to the tech giants and racing to cut costs by cutting productions and staff.Yet being a part of Hollywood’s…
3 months ago
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The documentary “Beyond Utopia” tells the torturous story of people risking it all to escape the brutal North Korean regime. It seemed to have all the elements that would garner interest from a big streamer: It was awarded at Sundance and racked up critical acclaim. The filmmaker, Madeleine Gavin, had seen her first film, “City of Joy,” about war-torn Eastern Congo, released by Netflix in 2018.“Beyond Utopia” attracted interest at Sundance from streamers like Amazon’s Prime Video and Netflix. Bu…
3 months ago
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“Hit Man,” a Richard Linklater action comedy based on Texas Monthly reporting about a killer for hire, got big buzz at its Venice premiere and the Toronto film festival, soon followed by a $20 million Netflix deal — a coup in an otherwise subdued year for festival acquisitions.Houston-born Linklater’s film isn’t the first Hollywood project to land for Texas Monthly, but its Netflix payday and creative bona fides (he’s a five-time Oscar nominee) certainly make it the splashiest since the publicat…
3 months ago
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Hollywood writers are returning to work with a new contract that will change the way the industry works by giving creators a greater share in the upside of successful streaming shows and films, which means companies like Netflix and Disney will need to share more data about their viewership.But while many hoped the months-long struggle between the Writers Guild of America and the Alliance of Motion Picture and Television Producers — which represents the entertainment giants like Netflix, Disney,…
4 months ago
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A year after returning to Disney for his second tour as CEO, Bob Iger has begun to lay out his plan for the media giant: He’s hung a for-sale sign on its linear TV assets, which include ABC and cable networks like FX and National Geographic; and said he’s seeking content or distribution partners to help ESPN go direct to consumer.These moves rekindled the years-old idea that Disney will sell all or part of itself to Apple. Some think Iger’s endgame is to strip down Disney to the parts — like the…
4 months ago
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Celebrity real estate agent Josh Flagg, media exec Griff O’Brien, and investor Andrew Shanfeld have teamed up to launch Estate Media, a personality-driven media company.Real estate has become a huge pop culture topic, aided by reality TV series like “Selling Sunset” and the “Million Dollar Listing” franchise. The industry got a boost early on in the pandemic with a rash of home buying (which has since subsided) and a flood of people entering the profession. The business also became more reliant…
4 months ago
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A pair of brother entrepreneurs is betting that they can help video creators bring their projects to life faster by harnessing AI to streamline the production process.Michael and Peter Cioni — former execs at Adobe and Netflix, respectively — left those roles to build their new startup, Strada. They just announced $1.9 million in pre-seed funding from backers including filmmakers Glenn Ficarra and John Requa (“Rabbit Hole,” “This Is Us”); Jason Fotter, co-founder and former CTO of VFX company Fu…
4 months ago
businessinsider.com
A year after returning to Disney for his second tour as CEO, Bob Iger has begun to lay out his plan for the media giant: He’s put a for-sale sign on its TV group, which includes ABC and cable networks like FX and National Geographic. Iger has also said he’s seeking content or distribution partners to help ESPN go direct to consumer.“Moving forward, I believe three businesses will drive the greatest growth and value creation over the next five years,” he said on the company’s August 9 earnings ca…
5 months ago
