Michelle Booton

The IOC approved five sports for the LA28 program: baseball/softball, cricket, flag football, lacrosse and squash. Flag football and squash will make their Olympic debut.

As part of a partnership between vacation rental brand Vrbo and snowboarder Shaun White, a group of 15 can have an entire Utah ski resort to themselves for two days.

New snowboard film ‘Flying High Again,’ directed by Mike Hatchett in collaboration with Teton Gravity Research, premieres Thursday in Reno, Nevada.

Pro surfer Caroline Marks, 21, won her first World Surf League world title and qualified for the Paris Olympics when she defeated Carissa Moore at Lower Trestles.

Now in its third year, the Des Moines Streetstyle Open has grown to boast not only its biggest prize purse to date—$28,000—but some of the world’s top pro skaters.

U.S. Ski & Snowboard has signed its first-ever title partnership deal for the U.S. Snowboard Team with Hydro Flask, which will extend through the 2026 Winter Olympics.

Ryan Sheckler and Woodward debuted Sandlot East Skatepark, a new 8,800-square-foot indoor training facility, in a grand opening ceremony with skate program campers.

In October 2022, Stifel announced a four-year sponsorship deal with U.S. Ski & Snowboard to become the title sponsor of the U.S. Alpine Ski Team. The partnership has expanded to include all ski teams: U.S. Cross Country Ski Team, U.S. Freestyle Ski Team and U.S. Freeski Team, in addition to Alpine.

In the world of skateboarding, shoe sponsors are everything, and having a custom silhouette is a major accomplishment. For Zion Wright, who joined the Vans skate team in 2021, that moment has arrived with the Zahba x Zion Wright, his new silhouette that launched globally on March 16.

Even in 2023, brands don’t provide nearly as many opportunities for adaptive athletes to launch signature collections as they do able-bodied athletes. That’s why sit-skier Trevor Kennison’s new signature line with SPY Optic is such a meaningful collaboration.