Morgan Campbell

Teams and leagues can pour money and effort into focus groups and ad campaigns and novelty events, but the biggest, most satisfying marketing wins are often organic, writes CBC Sports senior contributor Morgan Campbell.

Having Shelly-Ann Fraser-Pryce back on the track, and back in phenomenal shape, complicates the process of forecasting a preposterously deep women’s 100-metre final at the world championships, writes CBC Sports senior contributor Morgan Campbell.

It’s blasphemous to suggest a sprinter can actually break Usain Bolt’s world record of 19.19 seconds that he set at the 2009 world championships on Berlin. But the idea that American Noah Lyles can do it isn’t so far fetched, writes CBC Sports senior contributor Morgan Campbell.

Andre De Grasse is still several strides behind his personal best in the 200 metres, but his win at the Canadian track and field championship was still a breakthrough race for a sprinter who had struggled through the spring and early summer, writes CBC Sports senior contributor Morgan Campbell.

Staying sharp all season long is one task. Peaking for the biggest competition of the year is a different challenge. Rare athletes can do both. Most have to plan carefully — train, race, and load-manage, writes CBC Sports senior contributor Morgan Campbell.

Despite its long list of event sponsors, many athletes are incurring significant credit card debt to compete at the USATF national championships, writes CBC Sports senior contributor Morgan Campbell.

Pro sports entry drafts, and the lengthening lead-ups to them, furnish two commodities that sports business stakeholders crave: content and gambling inventory, writes CBC Sports senior contributor Morgan Campbell.

The far-reaching impact on all manner of sports this week serves as a precursor to what anyone involved in sport or outdoor activity will have to deal, writes CBC Sports senior contributor Morgan Campbell.

Track and field fans are excited as Olympic champion Marcell Jacobs and world champion Fred Kerley will compete in the men’s 100-metre event at Diamond League Rabat on Sunday in Morocco, writes CBC Sports senior contributor Morgan Campbell.

Toronto boxer Zsolt Daranyi has felt like a future champion since before he turned pro. Now he realizes that the future is here, writes CBC Sports senior contributor Morgan Campbell.

Twitter’s current setup, where verified accounts are notable only for their willingness to pay for an otherwise free website, might drown out trustworthy reporting and solid analysis with half-baked, bad takes, writes CBC Sports senior contributor Morgan Campbell.

The first Black quarterback matchup in Super Bowl history should be celebrated because it represents progress, despite stubborn systemic barriers between Black people and leadership positions in the NFL, writes CBC Sports senior contributor Morgan Campbell.

Cancelling the Buffalo-Cincinnati game is simple. A few pen strokes and a series of phone calls. It’s a straight-forward decision if player health matters to decision-makers.

LeBron James and Deion Sanders are free to complain about the media, but when you boast about your social media reach, and run a production company, you are the media.

It’s unlikely the suspended Brooklyn Nets star can meet the conditions the NBA has imposed on him for reinstatement following his promotion of antisemitic tropes.

It’s encouraging to see football catch up to the fight game — if you can’t stand, or raise your arms, you shouldn’t compete. But it’s chilling to contemplate that until Tua Tagovailoa’s brain injury, the NFL trailed boxing and MMA.

As CBC Sports senior contributor Morgan Campbell writes, you could have attributed Andre De Grasse’s lacklustre run in Paris to jetlag, or to legs still heavy after his fast race in bad conditions in Oslo. Now you wonder if the early stages of COVID-19 slowed him.

As CBC Sports senior contributor Morgan Campbell writes, if the Cleveland Browns’ current strategy regarding newly-acquired star quarterback Deshaun Watson seems not to make sense, it’s because hardly anything about the saga does.

CBC Sports Senior Contributor Morgan Campbell writes, as a longtime sports editor of the Toronto Star, Lou Marsh — the namesake of the trophy given annually to Canada’s top athlete — had a history of littering his copy with racist comments.

The Super Bowl pre-game video about Kenny Washington portrayed his breaking of the NFL’s racial barrier as a happy ending. But the league’s version of his story omits a lot, and filling in the missing details changes the message.