Ryan Joe

Product placement is surging, but requires a lot of advance negotiation. Rembrand, which uses AI to make the process faster, raised $8 million in seed.

Product placement is surging, but requires a lot of advance negotiation. Rembrand, which uses AI to make the process faster, raised $8 million in seed.

Insider is looking for the marketing experts at brands and agencies who will be crucial helping marketers navigate the new world of AI-powered search.

Major CPGs like P&G, Clorox, and Coca-Cola aren’t looking to up their marketing investments currently, but might need to if consumers finally balk at paying more for goods.

The number of sites that use Google to power ads has grown from 18 last year to 42 this year, according to research from NewsGuard.

Big brands like Ally, which will release a new campaign on “Fortnite” in April, revealed how they’ve made advertising in video games pay off and the challenges they’ve needed to overcome.

Ad giant IPG has officially figured out what to do with its embattled data and technology unit Kinesso, which went through a massive shakeup over the summer that saw many of its top execs depart, as Insider first reported.Kinesso has now been merged with Reprise, an agency within Mediabrands, IPG’s group of media-buying agencies. Reprise CEO Jarrod Martin will oversee the combined unit, rebranded as KINESSO.First launched in 2019, the original Kinesso bought digital ads for IPG’s advertiser clie…

CarMax just promoted its long-time employee and VP of marketing Sarah Lane to the role of CMO and SVP.Lane started as a search analyst at the company at the age of 22 and in the early aughts, when the company was in only a handful of markets. Today, it’s the largest used-car retailer in the US, according to Automotive News.Lane succeeds Jim Lyski, who had been the company’s top marketer since 2014.CarMax has grown significantly since it started as a Circuit City side hustle in the early 1990s, b…

Snowflake CMO Denise Persson has a big growth mandate ahead of her.Persson started at the company in 2016, when it marketed itself with a billboard along US Highway 101 in Silicon Valley, and when its events were so heavily plastered with the Amazon Web Services logo, on which Snowflake had built its technology, attendees often thought they were at an Amazon event.“As a startup, you can’t do it alone,” Persson told Insider. “There’s always some company in your category that you can ride on their…

When generative AI burst onto the public consciousness almost one year ago, it was immediately evident that it would greatly impact the advertising industry. But as concerns around potential copyright infringement, hallucinations, and the quality of its output came into the forefront, it wasn’t clear how the technology could be used effectively.But over the year, a handful of adtech and martech companies have emerged, using some version of generative AI technologies to do things as varied as mak…