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Sarah Ramirez

Sarah Ramirez

Senior Staff Writer at Luxury Daily

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United States
Covering topics
  • Industry
  • Commerce
Languages
  • English
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Sarah Ramirez
luxurydaily.com

Luxury Daily - Luxury Daily

France’s Dior Parfums is capturing the essence of one of the Riviera’s most iconic destinations in a new fragrance campaign.
luxurydaily.com

Luxury watches, jewelry set to slowly rebound: McKinsey

Embracing technology and sustainability will be crucial as the fine jewelry and luxury watch industries look to recover from the COVID-19 pandemic.
luxurydaily.com

Retailers, brands turning to tech to improve CX: Euromonitor

COVID-19 accelerated the adoption of connective tech tools in retail, with about three in 10 consumers using augmented reality or virtual reality when shopping for apparel, furniture or other household goods.
luxurydaily.com

Luxury Daily - Luxury Daily

As luxury brands ramp up their appeals to millennial and Generation Z consumers, installment payment providers such as Afterpay and Klarna have proved essential.
luxurydaily.com

Klarna leads pay-later rivals in Gen Z outreach

Installment payment providers Klarna, Affirm and Afterpay rely on social media to educate consumers about their value, but not every “buy now, pay later” platform is targeting the same audience.
luxurydaily.com

Brand loyalty takes a hit from search abandonment: Google

As ecommerce spending continues to climb, brands and retailers cannot overlook the costly impact of search abandonment.
luxurydaily.com

Luxury Daily - Luxury Daily

Italian fashion label Versace is highlighting its fall/winter 2022 men’s collection in a new avant-garde film.

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luxurydaily.com

Google bringing more advertiser restrictions to Android

Technology giant Google is introducing more private advertising solutions to its Android devices, marking another shift in the digital marketing space.
luxurydaily.com

Luxury Daily - Luxury Daily

Germany’s Hugo Boss has established a new digital campus as the fashion group accelerates the transformation of its ecommerce and data capabilities.
luxurydaily.com

Fendi, Bulgari fastest-growing Italian luxury houses: BrandZ

Italy’s luxury sector has seen double-digit growth in brand value year-over-year, while fashion label Gucci remains the country’s most valuable brand, according to BrandZ.
luxurydaily.com

Luxury Daily - Luxury Daily

Super-prime luxury markets in New York, the Hamptons and South Florida started strong in 2022, even as the wider real estate market is beginning to slow.